[Limited Sale] IAB STUDIO × AFURI collaboration items are now on sale!
To commemorate the opening of AFURI Shibuya Dogenzaka (grand opening on April 25, 2025),
This collaboration has come to fruition with "AFURI," a restaurant that the IAB STUDIO crew enjoys eating at whenever they come to Japan.
The T-shirts will also be worn as staff uniforms at the Shibuya Dogenzaka opening.
These soft T-shirts and hoodies are extremely comfortable to wear!
The pop yuzu motif and yuzu salt ramen keychains are both so cute you'll want to collect them all.
This item is available in limited quantities, so be sure to purchase it soon!
About IAB STUDIO
IAB STUDIO is a Korean art crew formed in 2013. Its name is an acronym of the phrase "I've Always Been.", which conveys the meaning of "what we have always done," "what remains unchanged," and "sustainability," and expresses the identity of the three founders and crew members who have spent a long time together since childhood.
They work on a variety of projects including artwork, design, direction, and brand development. The crew members are art majors, and each has a different profession, such as musician (Beenzino), writer, professor, and F&B (food and beverage), while also working at IAB STUDIO.
IAB STUDIO started out by making their own work clothes that were comfortable to wear while working, which then became the uniforms that have led to the current brand development.
By incorporating this direction into its products and pursuing simple logo designs, the brand continues to be loved by many people.
IAB STUDIO is also collaborating with a wide range of companies, including asics, obey, League of Legends, Nike, Samsung, Yonex, Lotte, and Ottogi, across a variety of genres including sports, F&B (food and beverage), and games, without being limited to national agencies, companies, broadcasters, or brands.
In addition to general consumers, IAB STUDIO also works with companies that place importance on belonging to create uniforms. To date, IAB STUDIO has worked with a variety of companies, including Doosan Infracore, JTBC, Hyundai Mobis, and SK Telecom, to create uniforms that are comfortable to wear.
Instagram: @iabstudio